In the run-up to the restart of the cycling season, CCC-Liv has expanded its technical staff. Lars Boom took up the position of performance manager as of now. He will mainly deal with equipment testing and optimisation.

“I still feel very much like a cyclist. But at the same time I am very conscious about my future in which I want to be of signifance in cycling. With my experience and interest in equipment and technology, I think I can add value to the peloton. The 'move' to the position of performance manager accelerated when I came into contact with CCC-Liv and heard about the preparations for the first Paris-Roubaix for women. That is and remains my favourite terrain. The ambition of the team appealed to me”, says Lars Boom, who took the stage victory in the 2014 Tour de France after a ‘mini Paris-Roubaix’.

Recon Paris-Roubaix
The riders have been informed about the special 'summer transfer' and have since met Lars Boom. He joined a CCC-Liv Academy, the online video conference that the team has held twice a week since the European corona outbreak. “During the online meeting, we obviously discussed Paris-Roubaix and our approach. This summer we will go to the northern French sections to test new equipment. As soon as the ASO has presented the course, we will also organise a recon. Besides Paris-Roubaix, there are many other races in which we can go a step further with good performance management.”

Active for a longer period of time
Team owner Eric van den Boom: “Lars Boom will act as performance manager for a longer period of time. Above all, he will convey his experience and compelling passion for equipment to our riders. With energetic partners such as Liv and CADEX, there are also many opportunities to fine-tune new equipment. Lars is a reinforcement and enrichment of the team. At the same time, performance manager Hidde Bekhuis remains on board with us. He has proven to have a very broad, strong scientific basis. In combination with Lars' practical experience, this should take us even further. Not only in the coming months, but also in the future.”

Photo credits: Cor Vos